Weston Ambassador Guidelines


Our Mission

Weston's mission is to fuel a movement of hunters, gatherers, and locavores with the enduring, well-built products needed for a self-sustaining approach to food. We deliver the know-how to bring those products to life.

If our mission is something you can get behind, get in touch with us! You might be just who we're looking for for our ambassador program.


Our Approach to Ambassador Partnerships

We put products into the hands of opinion leaders that we think align with our own values, with the hope that they like them and will want to use them in their everyday food projects – not because we made some binding contract with them and they have to pretend to like them.


FTC Guidelines

Weston follows the Federal Trade Commission's (FTC's) Guidelines Concerning the Use of Endorsements and Testimonials in Advertising. We ask ambassadors to be transparent in your experience with our product(s) and comply with FTC disclosure of material connections. If you receive a product from Weston for free to review or promote, you must reveal such on your blog. Weston is interested in honest reviews and you are entitled to blog about your experience as you see fit. For information on the FTC's guidelines, please visit:

http://ftc.gov/os/2009/10/091005revisedendorsementguides.pdf


Requirements

To participate in any promotion or program, you must be 18 years or older and reside in the 50 United States or D.C.. Weston will not pay any form of compensation to review our product(s).


How We Do Partnerships

Our partnerships are about alignment.

The agreement is essentially: product in exchange for genuine, authentic reviews, mentions, and other content. We hope of course that if you like the product, you’ll tell people. Maybe you’re out with a hunting buddy and they mention they’re in the market for a grinder. You like your Weston, so you say so. Maybe you were making sausage with our sausage stuffer and you tweet about it and say “Using my @WestonProducts stuffer for….” Or it’s simply in a photo you post of your sausage-making project. We want real, natural connections. Not every partnership we build is the same. We also hope that if there’s something you don’t like, you’ll let us know so that we can improve the product.


What We Look For

Opinion leaders who align with our values:
  • Farm to Table & Field to Table
  • Family
  • A Work Hard, Play Hard Doctrine
  • Honesty 
For us, an opinion leader is someone with a platform (a blog, a book, a TV show...) through which they promote a lifestyle centered around real food. Each of our ambassadors take the procurement and preparation of their food so seriously that they hunt it and/or grow it themselves. They take the entire food system into their own hands for themselves and their families. 

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